When Tattoo Artists Go It Alone
October 12, 2009 by Frederick Michaels McKinnon · Leave a Comment
If you are a budding tattoo artist, then there will come a point, or perhaps there already has, when you will want to move on from working in someone else’s shop, and you will want to set up one of your own, although working for a while in your local established tattoo shop is vital to build up the necessary skills and confidence to make it on your own.
Once you have made the decision to set up your own tattoo business, the first port of call is to find premises, and then equip those premises with the highest quality equipment that you can afford. There is of course a lot more to running a business than that, you will need make sure your marketing is good enough to keep on bringing business through the door, as well as controlling your costs and managing the books.
Making sure that you dont ignore any particular area of your business is very important. If you dont like bookkeeping it is very easy to ignore it and let it pile up. If you do this however, you will be unaware of the state of health of your business. Your up to date books will show you how successful or otherwise your business is.
As the owner of a business, there are only five numbers that you should be concerned with, and these are volume of leads, number of conversions into sales, number of transactions, average sale price, gross margin percentage. Your mindset should be that you can never get enough people through the door as potential customers, as the more potential customers you get, the more chances you will have to create paying customers.
You should look beyond just the operations that your business carries out and the services it provides and think about the health of the business as a whole on a long term basis. A very important investment to consider is you equipment, you should always buy the highest quality equipment that you can possibly afford as this will not only improve your ground level operations, but it will improve your businesses image as well as providing you with the best and most durable equipment available meaning you dont have to re-buy regularly, thus saving you an extra cost as well.
